Jeremy Lemur is a Nevada communications professional who has worked in the state’s licensed brothel industry since 2012, after earlier work in project management for a professional sports league and internet startups. He has served on staff at Sheri’s Ranch and Dennis Hof’s brothel group, including the Moonlite BunnyRanch, represented individual sex workers and members of brothel management through an independent communications practice, and worked on public affairs involving Nevada prostitution law and regulation. His experience spans Nye, Lyon and Elko counties.
Work in Nevada’s Legal Brothel Industry
Lemur was publicly representing Sheri’s Ranch by 2013, when The Guardian identified him as a Sheri’s spokesperson in a story about health and testing practices in the adult industry. His work there included media relations, marketing, digital strategy, social media and writing about the business and culture surrounding legal prostitution.
He later served as communications director for the Moonlite BunnyRanch and six other operating Dennis Hof brothels in Lyon and Nye counties. The New Zealand Herald identified him in that position in early 2018, during the final year of Hof’s life. Lemur subsequently returned to Sheri’s Ranch, where Forbes was again quoting him as a spokesperson by November 2018.
His work has also included public affairs. In 2018, while at Sheri’s Ranch, Lemur worked on communications strategy for Nye County Freedom, the local “decline to sign” campaign formed in response to an effort to place a brothel ban before Nye County voters. Contemporary reporting documented the campaign’s advertising, social media and voter outreach. The petition drive failed to collect enough signatures to qualify the measure for the ballot.
Representing Sex Workers and Brothel Management
Beginning in 2019, Lemur spent several years working independently in communications rather than representing a single brothel. His clients included licensed sex workers as well as brothel owners and management. The work involved media relations, brand management and public positioning for sex workers whose businesses and professional identities extended beyond the brothels where they worked.
During a 2019 dispute over proposed Nye County regulations that would have sharply restricted when licensed sex workers could leave brothel property, the Las Vegas Sun identified Lemur as a public relations representative for sex workers. After the county dropped the proposed six-hour restriction, he continued advocating for changes to the remaining rules. The Pahrump Valley Times separately described him as a legal prostitution advocate who participated in the county’s public comment process.
His clients later included Alice Little, then a licensed courtesan associated with the BunnyRanch. Lemur handled communications strategy surrounding Little’s challenge to Nevada’s COVID-era brothel shutdown, including the publicity accompanying her 2020 lawsuit against Gov. Steve Sisolak. The Las Vegas Sun also described him that year as a communications professional representing several Nevada sex workers.
Lemur’s independent clients included Bella Cummins, longtime owner of Bella’s Hacienda Ranch in Wells. That work extended his professional experience to Elko County and its smaller rural brothels, in addition to the larger operations he had known in Lyon and Nye counties.
Working directly for sex workers also gave Lemur experience with the parts of a courtesan’s business that extend beyond the brothel itself. Courtesans develop their own brands, websites, media relationships and customer bases, and their professional identities can extend well beyond any one house. That experience now informs some of his research and commentary on Brothel Nevada, his independent online platform.